A Webinar Event

Scalable Support Starts with the Right Partner

Wednesday, July 30th
1:00 PM EST

Are your support queues growing faster than your budget? Tired of hiring help desk techs who leave in a year—or less? Join us for a powerful, practical, and candid conversation on transforming your support systems without growing your headcount.

Discover how leading tech and marketing innovators are solving the support talent problem—without compromising service quality or burning out internal teams.

What You’ll Learn

Proven strategies to reduce support volume without compromising the customer experience

How to implement white-labeled help desk solutions that feel internal—but aren’t
Building sustainable systems that scale without scaling hiring
Where most businesses go wrong when outsourcing support—and how to avoid it
How to align tech support and marketing to drive growth, not just maintenance

Who Should Attend

IT Directors & CIOs tired of constant turnover in frontline support roles

Managed Service Providers (MSPs) looking for scalable, white-labeled solutions

Customer Support Managers aiming to resolve issues faster with leaner teams

Operations & Service Delivery Leaders seeking to improve efficiency and satisfaction

Founders & CEOs of tech or service companies ready to scale without spiraling costs

Channel & Marketing Executives responsible for building client trust and retention

Anyone considering outsourcing support but hesitant due to past experiences

Meet Your Hosts

J. Colin Petersen

CEO of HelpDesk.tech

J. Colin Petersen is on a mission to eliminate the constant hiring churn in IT departments. As the CEO of HelpDesk.tech, he builds elite U.S.-based teams of Level 1 and Level 2 technicians who work invisibly under your brand—providing top-tier, white-labeled support that delights end users and reduces your IT burden.

With an industry-leading resolution rate, Colin's teams solve problems without escalating tickets back to internal staff—even in undocumented or complex situations. If you're tired of onboarding new techs every 6 to 18 months or have been burned by outsourcing before, Colin’s approach is your fresh start. He believes in fixing the frustration, not just filling a role.

Johnson Tran

Channel Chief of HelpDesk.tech

Johnson Tran is a first-generation Vietnamese American and seasoned channel strategist who brings grit, gratitude, and practical wisdom to his role as Channel Chief at HelpDesk.tech. Guided by life lessons learned from humble beginnings, Johnson helps MSPs and IT leaders rethink growth—focusing on financial clarity, operational efficiency, and strategic partnerships that actually move the needle.

Known for his straight-talk approach and belief that success starts with how you manage what you already have, Johnson empowers businesses to scale smarter, not harder. His motto? “Do what you love because you can, rather than do what you dread because you're broke.” When he's not advising partners, he’s savoring life’s simple wins—like enjoying a good cup of coffee six feet above ground.

Charlene Ignacio

CEO of Fornix Marketing & PR Agency

Charlene Ignacio is a serial entrepreneur, fractional C-suite executive, and global growth strategist with over 25 years of experience scaling startups, SaaS providers, MSPs, MSSPs, and cybersecurity vendors. A Black Belt Lean Six Sigma-certified expert, Charlene helps companies optimize operations, develop high-performance channel partnerships, and launch go-to-market strategies that create real business momentum.

She has served as Interim CEO, CMO, and Chief Go-To-Market Officer for brands navigating the most critical points of growth—from launch to scale to exit. Her ability to blend process efficiency with bold brand strategy makes her a sought-after advisor for B2B tech companies ready to break through plateaus.

Reserve Your Spot Now

Spots are limited, and this is one event you won’t want to miss—especially if you’re
looking to scale support without scaling stress.